Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Vietnam Skin Care Market

4. Executive Summary

5. Voice of Customer

5.1. Demographics

5.2. Market Awareness and Product Information

5.3. Brand Awareness and Loyalty

5.4. Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Pack Size

5.4.3.Price

5.4.4.Customisation Options

5.4.5.Packaging Type

5.4.6.Inclination Towards Organic Products

5.4.7.Promotional Offers & Discounts

5.5. Purpose of Purchase (Personal Use, Gifting)

5.6. Frequency of Purchase

5.7. Medium of Purchase

5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. Vietnam Skin Care Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2. By Category

6.2.1.Body Care

6.2.2.Facial Care

6.2.3.Hand Care

6.2.4.Depilatories

6.2.5.Make-up Remover

6.2.6.Others

6.3. By Product Type

6.3.1.Moisturizers

6.3.2.Cleansers

6.3.3.Sunscreens

6.3.4.Anti-Ageing Products

6.3.5.Toners

6.3.6.Face Masks

6.3.7.Others

6.4. By Cohort Group

6.4.1.Gen Alpha (ages less than 10)

6.4.2.Gen Z (ages 11 to 26)

6.4.3.Millennials (ages 27 to 42)

6.4.4.Gen X (ages 43 to 58)

6.4.5.Baby Boomers (ages 59 and above)

6.5. By Gender

6.5.1.Male

6.5.2.Female

6.5.3.Unisex

6.6. By End-user

6.6.1.Personal

6.6.2.Professional

6.7. By Distribution Channel

6.7.1.Online

6.7.2.Offline

6.7.2.1. Supermarkets/Hypermarkets

6.7.2.2. Pharmacy & Drug Stores

6.7.2.3. Specialty Stores

6.7.2.4. Departmental Stores

6.7.2.5. Others

6.8. By Region

6.8.1.Northern

6.8.2.Central

6.8.3.Southern

6.9. By Company Market Share (%), 2024

7. Market Mapping, 2024

7.1. By Category

7.2. By Product Type

7.3. By Cohort Group

7.4. By Gender

7.5. By End-user

7.6. By Distribution Channel

7.7. By Region

8. Macro Environment and Industry Structure

8.1. Supply Demand Analysis

8.2. Import Export Analysis

8.3. Value Chain Analysis

8.4. PESTEL Analysis

8.4.1.Political Factors

8.4.2.Economic System

8.4.3.Social Implications

8.4.4.Technological Advancements

8.4.5.Environmental Impacts

8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)

8.5. Porter’s Five Forces Analysis

8.5.1.Supplier Power

8.5.2.Buyer Power

8.5.3.Substitution Threat

8.5.4.Threat from New Entrant

8.5.5.Competitive Rivalry

9. Market Dynamics

9.1. Growth Drivers

9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

10.1. Competition Matrix of Top Five Market Leaders

10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2024)

10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)

10.4. SWOT Analysis (For Five Market Players)

10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

13.1. Unilever Vietnam International Co., Ltd.

13.1.1. Company Details

13.1.2. Key Management Personnel

13.1.3. Products & Services

13.1.4. Financials (As reported)

13.1.5. Key Market Focus & Geographical Presence

13.1.6. Recent Developments

13.2. Sai Gon Green Consulting Services Trade Company Limited (Nau Nau)

13.3. L'Oreal Vietnam Co., Ltd.

13.4. A Banker’s Secret

13.5. Kao Vietnam Co., Ltd.

13.6. Estee Lauder (Vietnam) Co., Ltd.

13.7. YLV Company Limited (Skinna)

13.8. Amway Vietnam Co., Ltd.

13.9. Green Garden Cosmetics Co., Ltd

13.10. Procter & Gamble Vietnam Co., Ltd.

13.11. Avon Cosmetics (Vietnam) Co., Ltd.

13.12. Oriflame Vietnam Co., Ltd

13.13. Johnson & Johnson (Vietnam) Co., Ltd.

14. Strategic Recommendations

15. About Us & Disclaimer