Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Vietnam Ready-To-Eat Food Market

4. Executive Summary

5. Voice of Customer

5.1. Demographics

5.2. Market Awareness and Product Information

5.3. Brand Awareness and Loyalty

5.4. Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Pack Size

5.4.3.Price

5.4.4.Customisation Options

5.4.5.Packaging Type

5.4.6.Inclination Towards Organic Products

5.4.7.Promotional Offers & Discounts

5.5. Purpose of Purchase (Personal Use, Gifting)

5.6. Frequency of Purchase

5.7. Medium of Purchase

5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. Vietnam Ready-To-Eat Food Market Outlook, 2024-2033

6.1. Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2. By Category

6.2.1.Instant Breakfast/Cereals

6.2.2.Instant Soups and Snacks

6.2.3.Baked Goods

6.2.4.Meat Products

6.2.5.Others

6.3. By Packaging Type

6.3.1.Canned

6.3.2.Frozen or Chilled

6.3.3.Retort

6.3.4.Others

6.4. By Distribution Channel

6.4.1.Online

6.4.2.Offline

6.4.2.1. Supermarkets/Hypermarkets

6.4.2.2. Departmental Stores

6.4.2.3. Convenience Stores

6.4.2.4. Others

6.5. By End User

6.5.1.Residential

6.5.2.Food Service

6.5.3.Institutional

6.6. By Region

6.6.1.Northern

6.6.2.Central

6.6.3.Southern

6.7. By Company Market Share (%), 2024

7. Market Mapping, 2024

7.1. By Category

7.2. By Packaging Type

7.3. By End-user

7.4. By Distribution Channel

7.5. By Region

8. Macro Environment and Industry Structure

8.1. Supply Demand Analysis

8.2. Import Export Analysis

8.3. Value Chain Analysis

8.4. PESTEL Analysis

8.4.1.Political Factors

8.4.2.Economic System

8.4.3.Social Implications

8.4.4.Technological Advancements

8.4.5.Environmental Impacts

8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)

8.5. Porter’s Five Forces Analysis

8.5.1.Supplier Power

8.5.2.Buyer Power

8.5.3.Substitution Threat

8.5.4.Threat from New Entrant

8.5.5.Competitive Rivalry

9. Market Dynamics

9.1. Growth Drivers

9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

10.1. Competition Matrix of Top Five Market Leaders

10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2024)

10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)

10.4. SWOT Analysis (For Five Market Players)

10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

13.1. Charoen Pokphand Foods Public Company Limited

13.1.1. Company Details

13.1.2. Key Management Personnel

13.1.3. Products & Services

13.1.4. Financials (As reported)

13.1.5. Key Market Focus & Geographical Presence

13.1.6. Recent Developments

13.2. Minh Phu Seafood Joint Stock Company

13.3. Sao Ta Food Joint Stock Company

13.4. Gourmet Distribution Co., Ltd (Annam Gourmet Store)

13.5. Vinh Hoan Corporation

13.6. Acecook Vietnam Joint Stock Company

13.7. McCain Foods Limited

13.8. Dalat – Japan Food Co., Ltd

14. Strategic Recommendations

15. About Us & Disclaimer