Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of Covid-19 on Vietnam Cosmetics Market

4. Executive Summary

5. Voice of Customer

5.1. Demographics

5.2. Market Awareness and Product Information

5.3. Brand Awareness and Loyalty

5.4. Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Pack Size

5.4.3.Price

5.4.4.Product Quality

5.4.5.Customisation Options

5.4.6.Packaging Type

5.4.7.Inclination Towards Organic Products

5.4.8.Promotional Offers & Discounts

5.5. Purpose of Purchase (Personal Use, Gifting)

5.6. Frequency of Purchase

5.7. Medium of Purchase

5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. Vietnam Cosmetics Market Outlook, 2024-2033

6.1. Market Size & Forecast

6.1.1.By Value

6.1.2.By Volume

6.2. By Product Category

6.2.1.Skin Care

6.2.2.Hair Care

6.2.3.Nail Care

6.2.4.Makeup

6.2.5.Fragrances

6.2.6.Bath & Body

6.2.7.Others

6.3. By Gender

6.3.1.Male

6.3.2.Female

6.3.3.Unisex

6.4. By End-user

6.4.1.Commercial Establishments

6.4.1.1. Hotels

6.4.1.2. Spas

6.4.1.3. Beauty Salons

6.4.1.4. Colour Cosmetics and Beauty Service Provider

6.4.1.5. Others

6.4.2.Individual Users

6.5. By Distribution Channel

6.5.1.Online

6.5.2.Offline

6.5.2.1. Retail Stores

6.5.2.2. Brand Stores

6.5.2.3. Kiosks

6.5.2.4. Multi-Brand Outlets

6.5.2.5. Pharmacies/Drug Stores

6.5.2.6. Speciality Salons

6.5.2.7. Others

6.5.3.Wholesale Channels

6.5.4.Dealers/Distributors

6.5.5.Others

6.6. By Region

6.6.1.Northern

6.6.2.Central

6.6.3.Southern

6.7. By Company Market Share (%), 2020

7. Market Mapping, 2020

7.1. By Product Category

7.2. By Gender

7.3. By End-user

7.4. By Distribution Channel

7.5. By Region

8. Macro Environment and Industry Structure

8.1. Supply Demand Analysis

8.2. Import Export Analysis

8.3. Value Chain Analysis

8.4. PESTEL Analysis

8.4.1.Political Factors

8.4.2.Economic System

8.4.3.Social Implications

8.4.4.Technological Advancements

8.4.5.Environmental Impacts

8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)

8.5. Porter’s Five Forces Analysis

8.5.1.Supplier Power

8.5.2.Buyer Power

8.5.3.Substitution Threat

8.5.4.Threat from New Entrant

8.5.5.Competitive Rivalry

9. Market Dynamics

9.1. Growth Drivers

9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

10.1. Competition Matrix of Top Five Market Leaders

10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2020)

10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)

10.4. SWOT Analysis (For Five Market Players)

10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

13.1. L'Oréal Vietnam Co., Ltd

13.1.1. Company Details

13.1.2. Key Management Personnel

13.1.3. Products & Services

13.1.4. Financials (As reported)

13.1.5. Key Market Focus & Geographical Presence

13.1.6. Recent Developments

13.2. Estée Lauder Companies Inc

13.3. Unilever Vietnam International Co., Ltd

13.4. The Procter & Gamble Company

13.5. Shiseido Company, Limited

13.6. Beiersdorf AG.

13.7. Amorepacific Corporation

13.8. Marico Limited

13.9. Lan Hao Cosmetics Production Co., Ltd

13.10. LG VINA Cosmetics Co., Ltd.

13.11. Watsons (Vietnam) Limited

14. Strategic Recommendations

15. About Us & Disclaimer