Table of Contents

1.       Research Methodology

2.       Project Scope & Definitions

3.       Impact of COVID-19 on Japan Water Purifier Market

4.       Executive Summary

5.       Voice of Customer

5.1.    Demographics (Age/Cohort Analysis – Baby Boomers and GenX, Millenials, Gen Z; Gender; Income – Low, Mid and High; Geography; Nationality; etc.)

5.2.    Market Awareness and Product Information

5.3.    Brand Awareness and Loyalty

5.4.    Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Capacity

5.4.3.Price

5.4.4.Quality

5.4.5.Customisation Options

5.4.6.Packaging Type

5.4.7.Electricity Consumption / Star Rating

5.4.8.Fitting Space

5.4.9.Promotional Offers & Discounts

5.5.    Purpose of Purchase (Personal Use, Gifting)

5.6.    Frequency of Purchase

5.7.    Medium of Purchase

5.8.    Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6.       Japan Water Purifier Market Outlook, FY2017-FY2031

6.1.    Market Size & Forecast

6.1.1.By Value

6.1.2.By Volume

6.2.    By Technology

6.2.1.Reverse Osmosis (RO)

6.2.2.Ultraviolet (UV)

6.2.3.Ultrafilters (UF)

6.2.4.Hybrid

6.2.5.Others

6.3.    By Type

6.3.1.Point of Use

6.3.1.1.              Under the Counter

6.3.1.2.              Wall Mounted

6.3.1.3.              Faucet Mounted

6.3.1.4.              Others

6.3.2.Point of Entry

6.4.    By Application

6.4.1.Residential

6.4.2.Commercial and Industrial

6.4.2.1.              Workplaces

6.4.2.2.              Educational Institutes

6.4.2.3.              Medical Facilities

6.4.2.4.              Manufacturing Facilities

6.4.2.5.              Others

6.5.    By Distribution Channel

6.5.1.Direct Sales

6.5.2.Retail Stores

6.5.3.Online

6.5.4.Others

6.6.    By Region

6.6.1.North - Hokkaido and Tohoku

6.6.2.Central - Kanto and Chubu

6.6.3.South - Kansai, Chugoku, Shikoku, and Kyushu & Okinawa

6.7.    By Company Market Share (%), FY2023

7.       Market Mapping, FY2023

7.1.    By Technology

7.2.    By Type

7.3.    By Application

7.4.    By Distribution Channel

7.5.    By Region

8.       Macro Environment and Industry Structure

8.1.    Supply Demand Analysis

8.2.    Import Export Analysis

8.3.    Value Chain Analysis

8.4.    PESTEL Analysis

8.4.1.Political Factors

8.4.2.Economic System

8.4.3.Social Implications

8.4.4.Technological Advancements

8.4.5.Environmental Impacts

8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)

8.5.    Porter’s Five Forces Analysis

8.5.1.Supplier Power

8.5.2.Buyer Power

8.5.3.Substitution Threat

8.5.4.Threat from New Entrant

8.5.5.Competitive Rivalry

9.       Market Dynamics

9.1.    Growth Drivers

9.2.    Growth Inhibitors (Challenges and Restraints)

10.   Key Players Landscape

10.1.                     Competition Matrix of Top Five Market Leaders

10.2.                     Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)

10.3.                     Mergers and Acquisitions/Joint Ventures (If Applicable)

10.4.                     SWOT Analysis (For Five Market Players)

10.5.                     Patent Analysis (If Applicable)

11.   Pricing Analysis

12.   Case Studies

13.   Key Players Outlook

13.1.                     The Clorox Company (Brita)

13.1.1.    Company Details

13.1.2.    Key Management Personnel

13.1.3.    Products & Services

13.1.4.    Financials (As reported)

13.1.5.    Key Market Focus & Geographical Presence

13.1.6.    Recent Developments

13.2.                     Panasonic Corporation

13.3.                     Mitsubishi group (Cleansui)

13.4.                     Toray Industries, Inc.

13.5.                     Doctors Man Co., Ltd

13.6.                     Fuji Medical Instruments Mfg. Co., Ltd (Fujiiryoki)

13.7.                     Hitachi, Ltd.

13.8.                     Toshiba Corporation

13.9.                     Kurita Water Industries Ltd

13.10.                  SnowPure Water Technologies

13.11.                  Pure Aqua, Inc

13.12.                  MOBIO (Manufacturing Business Center Osaka)

13.13.                  Kuraray Aqua Co., LTD

*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.   Strategic Recommendations

15.   About Us & Disclaimer