· 1. INTRODUCTION

1. 1.1 Study Assumptions and Market Definition
2. 1.2 Scope of the Study

· 2. RESEARCH METHODOLOGY

· 3. EXECUTIVE SUMMARY

· 4. MARKET DYNAMICS

1. 4.1 Market Overview
   1. 4.1.1 Animal disease outbreaks
   2. 4.1.2 Increasing Productivity at the Risk of Emerging Zoonosis
2. 4.2 Market Constraints
   1. 4.2.1 Vaccination and veterinary shortages in rural areas
   2. 4.2.2 Use of Counterfeit Medicines
3. 4.2 Market Opportunity
   1. 4.2.1 Pet insurance expansion
4. 4.3 Porter's Five Force Analysis
   1. 4.3.1 Threat of New Entrants
   2. 4.3.2 Bargaining Power of Buyers/Consumers
   3. 4.3.3 Bargaining Power of Suppliers
   4. 4.3.4 Threat of Substitute Products
   5. 4.3.5 Intensity of Competitive Rivalry

· 5. MARKET SEGMENTATION (Market Size by Value - USD Million)

1. 5.1 By Product
   1. 5.1.1 By Therapeutics
      1. 5.1.1.1 Vaccines
      2. 5.1.1.2 Parasiticides
      3. 5.1.1.3 Anti-infectives
      4. 5.1.1.4 Medical Feed Additives
      5. 5.1.1.5 Other Therapeutics
   2. 5.1.2 By Diagnostics
      1. 5.1.2.1 Immunodiagnostic Tests
      2. 5.1.2.2 Molecular Diagnostics
      3. 5.1.2.3 Diagnostic Imaging
      4. 5.1.2.4 Clinical Chemistry
      5. 5.1.2.5 Other Diagnostics
2. 5.1.3 By End User
   1. 5.1.2. Veterinary Medical Services
   2. 5.1.2.2 Veterinary Medical Equipment
   3. 5.1.2.3 animal Hospitals
3. 5.1.2.5 animal Laboratory Testing Services
4. 5.1.2.6 Other
5. 5.2 Animal species
   1. 5.2.1 Livestock
   2. 5.2.2 Poultry
   3. 5.2.3 Swine
   4. 5.2.4 Cattle
   5. 5.2.5 Aquatic animals
   6. 5.2.6 Other Livestock
   7. 5.2.7 Pets
   8. 5.2.8 Dogs
   9. 5.2.9 Cats
   10. 5.2.10 Horses
   11. 5.2.11 Other Pet Animals

· 6. COMPETITIVE LANDSCAPE

1. 6.1 Company Profiles
   1. 6.1.1 Virbac
   2. 6.1.2 Zoetis Inc
   3. 6.1.3 PETOKOTO
   4. 6.1.4 Nisseiken Co., Ltd.
   5. 6.1.5 Satsuki Animal Clinic.
   6. 6.1.6 DS Pharma Animal Health Co
   7. 6.1.7 D&C Physical Therapy.
   8. 6.1.8 Nihon Nohyaku Co., Ltd
   9. 6.1.9 Carus Animal Health Ltd
   10. 6.1.10 Kyoritsu Seiyaku
   11. 6.1.11 Sumitomo Corporation.
   12. 6.1.12 Senju Pharmaceutical Co., Ltd.
   13. 6.1.13 Nippon Zenyaku Kogyo Co., Ltd
   14. 6.1.14 Japan Animal Medical Centre
   15. 6.1.15 Kayashima Veterinary Hospital
2. *List Not Exhaustive

· 7. MARKET OPPORTUNITIES AND FUTURE TRENDS