Table of Contents

1.       Research Methodology

2.       Project Scope & Definitions

3.       Impact of Covid-19

4.       Executive Summary

5.       Voice of Customer

5.1.    Demographics (Age/Cohort Analysis – Baby Boomers and GenX, Millennials, Gen Z; Gender; Income – Low, Mid and High; Geography; Nationality; etc.)

5.2.    Market Awareness and Product Information

5.3.    Brand Awareness and Loyalty

5.4.    Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Pack Size

5.4.3.Price

5.4.4.Customisation Options

5.4.5.Packaging Type

5.4.6.Inclination Towards Organic Products

5.4.7.Promotional Offers & Discounts

5.5.    Purpose of Purchase (Personal Use, Gifting)

5.6.    Frequency of Purchase

5.7.    Medium of Purchase

5.8.    Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6.       Japan Skin Care Market Outlook, FY2017-FY2031F

6.1.    Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2.    By Category

6.2.1.Body Care

6.2.2.Facial Care

6.2.3.Hand Care

6.2.4.Depilatories

6.2.5.Make-up Remover

6.2.6.Others

6.3.    By Product Type

6.3.1.Moisturizers

6.3.2.Cleansers

6.3.3.Sunscreens

6.3.4.Anti-Ageing Products

6.3.5.Toners

6.3.6.Face Masks

6.3.7.Others

6.4.    By Cohort Group

6.4.1.Gen Alpha (ages less than 10)

6.4.2.Gen Z (ages 11 to 26)

6.4.3.Millennials (ages 27 to 42)

6.4.4.Gen X (ages 43 to 58)

6.4.5.Baby Boomers (ages 59 and above)

6.5.    By Gender

6.5.1.Male

6.5.2.Female

6.5.3.Unisex

6.6.    By End-user

6.6.1.Personal

6.6.2.Professional

6.7.    By Distribution Channel

6.7.1.Online

6.7.2.Offline

6.7.2.1.              Supermarkets/Hypermarkets

6.7.2.2.              Pharmacy & Drug Stores

6.7.2.3.              Specialty Stores

6.7.2.4.              Departmental Stores

6.7.2.5.              Others

6.8.    By Region

6.8.1.North

6.8.2.East

6.8.3.West & Central

6.8.4.South

7.       Market Mapping, FY2023

7.1.    By Category

7.2.    By Product Type

7.3.    By Cohort Group

7.4.    By Gender

7.5.    By End-user

7.6.    By Distribution Channel

7.7.    By Region

8.       Macro Environment and Industry Structure

8.1.    Supply Demand Analysis

8.2.    Import Export Analysis

8.3.    Value Chain Analysis

8.4.    PESTEL Analysis

8.4.1.Political Factors

8.4.2.Economic System

8.4.3.Social Implications

8.4.4.Technological Advancements

8.4.5.Environmental Impacts

8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)

8.5.    Porter’s Five Forces Analysis

8.5.1.Supplier Power

8.5.2.Buyer Power

8.5.3.Substitution Threat

8.5.4.Threat from New Entrant

8.5.5.Competitive Rivalry

9.       Market Dynamics

9.1.    Growth Drivers

9.2.    Growth Inhibitors (Challenges and Restraints)

10.   Key Players Landscape

10.1.                     Competition Matrix of Top Five Market Leaders

10.2.                     Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)

10.3.                     Mergers and Acquisitions/Joint Ventures (If Applicable)

10.4.                     SWOT Analysis (For Five Market Players)

10.5.                     Patent Analysis (If Applicable)

11.   Pricing Analysis

12.   Case Studies

13.   Key Players Outlook

13.1.                     Shiseido Co., Ltd.

13.1.1.    Company Details

13.1.2.    Key Management Personnel

13.1.3.    Products & Services

13.1.4.    Financials (As reported)

13.1.5.    Key Market Focus & Geographical Presence

13.1.6.    Recent Developments

13.2.                     Kao Corporation

13.3.                     KOSÉ Corporation

13.4.                     ROHTO Pharmaceutical Co.,Ltd.

13.5.                     Kanebo Cosmetics Inc.

13.6.                     The Procter & Gamble Company

13.7.                     L'Oréal SA

13.8.                     Beiersdorf AG

13.9.                     Clue Co., Ltd. (& Be)

13.10.                  SENSAI Cosmetics Inc.

13.11.                  Clé de Peau Beauté Co.,Ltd

13.12.                  Decorté

*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.   Strategic Recommendations

15.   About Us & Disclaimer