Japan E-commerce Market Report - Table of Contents

1. 1. INTRODUCTION
   1. 1.1 Study Assumptions and Market Defination
   2. 1.2 Scope of the Study
2. 2. RESEARCH METHODOLOGY
3. 3. EXECUTIVE SUMMARY
4. 4. MARKET INSIGHTS
   1. 4.1 Market Overview
   2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis
      1. 4.2.1 Bargaining Power of Suppliers
      2. 4.2.2 Bargaining Power of Buyers/Consumers
      3. 4.2.3 Threat of New Entrants
      4. 4.2.4 Threat of Substitute Products
      5. 4.2.5 Intensity of Competitive Rivalry
   3. 4.3 Key Market Trends and Share of E-commerce of Total Retail Sector
   4. 4.4 Impact of COVID-19 on the E-commerce Sales
5. 5. MARKET DYNAMICS
   1. 5.1 Market Drivers
      1. 5.1.1 Rising Adoption of Card Payments and M-commerce to Boost the E-commerce Market
      2. 5.1.2 Highly Developed Distribution Channels to Boost the E-commerce Market
   2. 5.2 Market Challenges
      1. 5.2.1 Rules and Regulations such as the Act on Improvement of Transparency and Fairness in Trading on Specified Digital Platforms
   3. 5.3 Analysis of Key Demographic Trends and Patterns Related to E-commerce Industry in Japan (Coverage to Include Population, Internet Penetration, E-commerce Penetration, Age & Income etc.)
   4. 5.4 Analysis of the Key Modes of Transaction in the E-commerce Industry in Japan (Coverage to Include Prevalent Modes of Payment Such as Cash, Card, Bank Transfer, Wallets, etc.)
   5. 5.5 Analysis of Cross-Border E-commerce Industry in Japan (Current Market Value of Cross-border & Key Trends)
   6. 5.6 Current Positioning of Japan in the E-commerce Industry in Asia Pacific
6. 6. MARKET SEGMENTATION
   1. 6.1 By B2C E-commerce
      1. 6.1.1 Market Size (GMV) for the Period of 2017-2027
      2. 6.1.2 Market Segmentation - by Application
         1. 6.1.2.1 Beauty and Personal Care
         2. 6.1.2.2 Consumer Electronics
         3. 6.1.2.3 Fashion and Apparel
         4. 6.1.2.4 Food and Beverages
         5. 6.1.2.5 Furniture and Home
         6. 6.1.2.6 Others (Toys, DIY, Media, etc.)
   2. 6.2 By B2B E-commerce
      1. 6.2.1 Market Size for the Period of 2017-2027
7. 7. COMPETITIVE LANDSCAPE
   1. 7.1 Company Profiles
      1. 7.1.1 Rakuten Group, Inc.
      2. 7.1.2 Amazon.com, Inc.
      3. 7.1.3 Yahoo! Japan Corporation
      4. 7.1.4 Mercari, Inc.
      5. 7.1.5 DMM.com
      6. 7.1.6 Zozo Town
      7. 7.1.7 Apple.com
      8. 7.1.8 Wowma
      9. 7.1.9 Maruetsu
      10. 7.1.10 Qoo10 Japan
   2. *List Not Exhaustive
8. 8. Investment Analysis
9. 9. Future Outlook of the Market