Table of Contents

1.       Research Methodology

2.       Project Scope & Definitions

3.       Impact of COVID-19 on Japan Alcoholic Beverages Market

4.       Executive Summary

5.       Voice of Customer

5.1.    Demographics (Age/Cohort Analysis – Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income – Low, Mid and High; Geography; Nationality; etc.)

5.2.    Market Awareness and Product Information

5.3.    Brand Awareness and Loyalty

5.4.    Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Pack Size

5.4.3.Price

5.4.4.Customisation Options

5.4.5.Packaging Type

5.4.6.Inclination Towards Organic Products

5.4.7.Promotional Offers & Discounts

5.5.    Purpose of Purchase (Personal Use, Gifting)

5.6.    Frequency of Purchase

5.7.    Medium of Purchase

5.8.    Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6.       Japan Alcoholic Beverages Market Outlook, FY2017-FY2031F

6.1.    Market Size & Forecast

6.1.1.By Value

6.1.2.By Volume

6.2.    By Type

6.2.1.Beer

6.2.2.Wine

6.2.3.Spirits

6.2.4.Ciders and Flavoured Alcoholic Beverages (FABs)

6.2.5.Others

6.3.    By Alcohol Content

6.3.1.High

6.3.2.Medium

6.3.3.Low

6.4.    By Packaging

6.4.1.Aluminium Cans/Tins

6.4.2.Pouch Packaging

6.4.3.Glass Bottles

6.4.4.Plastic Bottles

6.4.5.Others

6.5.    By Category

6.5.1.Mass

6.5.2.Premium

6.6.    By Distribution Channel

6.6.1.Convenience Stores

6.6.2.On Premises

6.6.3.Liquor Stores

6.6.4.Grocery Shops

6.6.5.Internet Retailing

6.6.6.Supermarkets

6.6.7.Others

6.7.    By Region

6.7.1.North

6.7.2.East

6.7.3.West & Central

6.4.4.South

6.5.    By Company Market Share (%), FY2023

7.       Market Mapping, FY2023

7.1.    By Type

7.2.    By Alcohol Content

7.3.    By Packaging

7.4.    By Category

7.5.    By Distribution Channel

7.6.    By Region

8.       Macro Environment and Industry Structure

8.1.    Supply Demand Analysis

8.2.    Import Export Analysis

8.3.    Value Chain Analysis

8.4.    PESTEL Analysis

8.4.1.Political Factors

8.4.2.Economic System

8.4.3.Social Implications

8.4.4.Technological Advancements

8.4.5.Environmental Impacts

8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)

8.5.    Porter’s Five Forces Analysis

8.5.1.Supplier Power

8.5.2.Buyer Power

8.5.3.Substitution Threat

8.5.4.Threat from New Entrant

8.5.5.Competitive Rivalry

9.       Market Dynamics

9.1.    Growth Drivers

9.2.    Growth Inhibitors (Challenges and Restraints)

10.   Key Players Landscape

10.1.                     Competition Matrix of Top Five Market Leaders

10.2.                     Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)

10.3.                     Mergers and Acquisitions/Joint Ventures (If Applicable)

10.4.                     SWOT Analysis (For Five Market Players)

10.5.                     Patent Analysis (If Applicable)

11.   Pricing Analysis

12.   Case Studies

13.   Key Players Outlook

13.1.                     Suntory Holdings Ltd

13.1.1.    Company Details

13.1.2.    Key Management Personnel

13.1.3.    Products & Services

13.1.4.    Financials (As reported)

13.1.5.    Key Market Focus & Geographical Presence

13.1.6.    Recent Developments

13.2.                     Kirin Holdings Company, Limited

13.3.                     Asahi Group Holdings Ltd

13.4.                     Takara Holdings Inc (Takara Shuzo Co., Ltd)

13.5.                     Sapporo Holdings Ltd

13.6.                     Choya Umeshu Co., Ltd.

13.7.                     Ozeki Corporation

13.8.                     Gekkeikan Sake Co., Ltd.

13.9.                     Sanwa Shurui Co., Ltd.

13.10.                  OENON Holdings, Inc.

*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.   Strategic Recommendations

15.   About Us & Disclaimer