1. Introduction

1.1 Market Definition

1.2 Study Deliverables

1.3 Base Currency, Base Year and Forecast Periods

1.4 General Study Assumptions

2. Research Methodology

2.1 Introduction

2.2 Research Phases

2.2.1 Secondary Research

2.2.2 Primary Research

2.2.3 Econometric Modelling

2.2.4 Expert Validation

2.3 Analysis Design

2.4 Study Timeline

3. Overview

3.1 Executive Summary

3.2 Key Inferences

3.3 Epidemology

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)

4.1 Market Drivers
4.1.1 Changing Lifestyle and Urbanization and Increasing Marketing and Branding Strategies Propels the Growth of the Market
4.2 Market Restraints
4.2.1 Stringent Regulation and Growing Health Concerns May Impede the Growth of the Market
4.3 Key Challenges

4.4 Current Opportunities in the Market

5. Market Segmentation

5.1 By Product Types

5.1.1 Introduction

5.1.2 Drinks

5.1.3 Shots

5.1.4 Mixers

5.2 By Distribution Channels

5.2.1 Introduction

5.2.2 Supermarkets/ Hypermarkets

5.2.3 Food Services

5.2.4 Online Retail

5.2.5 Convenience/Grocery Stores

5.2.6 Others

6. Geographical Analysis

6.1 Introduction

6.1.1 Regional Trends

6.1.2 Impact Analysis

6.1.3 Y-o-Y Growth Analysis

6.1.3.1 By Geographical Area

6.1.3.2 By Product Types

6.1.3.3 By By Distribution Channels

6.1.4 Market Attractiveness Analysis

6.1.4.1 By Geographical Area

6.1.4.2 By Product Types

6.1.4.3 By By Distribution Channels

6.1.5 Market Share Analysis

6.1.5.1 By Geographical Area

6.1.5.2 By Product Types

6.1.5.3 By Distribution Channels

6.2 China

6.3 India

6.4 Japan

6.5 South Korea

6.6 Australia

7. Strategic Analysis

7.1 PESTLE analysis

7.1.1 Political

7.1.2 Economic

7.1.3 Social

7.1.4 Technological

7.1.5 Legal

7.1.6 Environmental

7.2 Porter’s Five analysis

7.2.1 Bargaining Power of Suppliers

7.2.2 Bargaining Power of Consumers

7.2.3 Threat of New Entrants

7.2.4 Threat of Substitute Products and Services

7.2.5 Competitive Rivalry within the Industry

8. Market Leaders' Analysis

8.1 Red Bull GmbH

8.1.1 Overview

8.1.2 By Product Types Analysis

8.1.3 Financial analysis

8.1.4 Recent Developments

8.1.5 SWOT analysis

8.1.6 Analyst View

8.2 Dali Foods Group

8.3 PepsiCo

8.4 Osotspa Public Company Limited

8.5 LT Group Inc.

8.6 Arizona Beverage Company

8.7 National Beverage Corp

8.8 Dr.Pepper Snapple Group

8.9 Living Essentials

8.10 Cloud 9

9. Competitive Landscape

9.1 Market share analysis

9.2 Merger and Acquisition Analysis

9.3 Agreements, collaborations and Joint Ventures

9.4 New Product Launches

10. Market Outlook and Investment Opportunities