LIST OF TABLES
TABLE 01. GLOBAL PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 02. PROGRAMMATIC DISPLAY MARKET FOR ONLINE DISPLAY, BY REGION, 2022-2032 ($MILLION)
TABLE 03. PROGRAMMATIC DISPLAY MARKET FOR ONLINE VIDEO, BY REGION, 2022-2032 ($MILLION)
TABLE 04. PROGRAMMATIC DISPLAY MARKET FOR MOBILE VIDEO, BY REGION, 2022-2032 ($MILLION)
TABLE 05. PROGRAMMATIC DISPLAY MARKET FOR MOBILE DISPLAY, BY REGION, 2022-2032 ($MILLION)
TABLE 06. GLOBAL PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 07. PROGRAMMATIC DISPLAY MARKET FOR REAL TIME BIDDING (RTB), BY REGION, 2022-2032 ($MILLION)
TABLE 08. PROGRAMMATIC DISPLAY MARKET FOR PRIVATE MARKETPLACES (PMP), BY REGION, 2022-2032 ($MILLION)
TABLE 09. PROGRAMMATIC DISPLAY MARKET FOR AUTOMATED GUARANTEED (AG), BY REGION, 2022-2032 ($MILLION)
TABLE 10. PROGRAMMATIC DISPLAY MARKET, BY REGION, 2022-2032 ($MILLION)
TABLE 11. NORTH AMERICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 12. NORTH AMERICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 13. NORTH AMERICA PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
TABLE 14. U.S. PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 15. U.S. PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 16. CANADA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 17. CANADA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 18. EUROPE PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 19. EUROPE PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 20. EUROPE PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
TABLE 21. UK PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 22. UK PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 23. GERMANY PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 24. GERMANY PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 25. FRANCE PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 26. FRANCE PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 27. ITALY PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 28. ITALY PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 29. SPAIN PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 30. SPAIN PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 31. REST OF EUROPE PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 32. REST OF EUROPE PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 33. ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 34. ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 35. ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
TABLE 36. CHINA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 37. CHINA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 38. JAPAN PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 39. JAPAN PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 40. INDIA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 41. INDIA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 42. AUSTRALIA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 43. AUSTRALIA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 44. SOUTH KOREA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 45. SOUTH KOREA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 46. REST OF ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 47. REST OF ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 48. LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 49. LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 50. LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
TABLE 51. BRAZIL PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 52. BRAZIL PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 53. ARGENTINA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 54. ARGENTINA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 55. COLOMBIA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 56. COLOMBIA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 57. REST OF LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 58. REST OF LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 59. MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 60. MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 61. MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
TABLE 62. SAUDI ARABIA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 63. SAUDI ARABIA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 64. SOUTH AFRICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 65. SOUTH AFRICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 66. UAE PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 67. UAE PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 68. REST OF MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
TABLE 69. REST OF MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
TABLE 70. APPNEXUS INC.: KEY EXECUTIVES
TABLE 71. APPNEXUS INC.: COMPANY SNAPSHOT
TABLE 72. APPNEXUS INC.: PRODUCT SEGMENTS
TABLE 73. APPNEXUS INC.: SERVICE SEGMENTS
TABLE 74. APPNEXUS INC.: PRODUCT PORTFOLIO
TABLE 75. APPNEXUS INC.: KEY STRATERGIES
TABLE 76. VERIZON COMMUNICATIONS INC.: KEY EXECUTIVES
TABLE 77. VERIZON COMMUNICATIONS INC.: COMPANY SNAPSHOT
TABLE 78. VERIZON COMMUNICATIONS INC.: PRODUCT SEGMENTS
TABLE 79. VERIZON COMMUNICATIONS INC.: SERVICE SEGMENTS
TABLE 80. VERIZON COMMUNICATIONS INC.: PRODUCT PORTFOLIO
TABLE 81. VERIZON COMMUNICATIONS INC.: KEY STRATERGIES
TABLE 82. DATAXU INC.: KEY EXECUTIVES
TABLE 83. DATAXU INC.: COMPANY SNAPSHOT
TABLE 84. DATAXU INC.: PRODUCT SEGMENTS
TABLE 85. DATAXU INC.: SERVICE SEGMENTS
TABLE 86. DATAXU INC.: PRODUCT PORTFOLIO
TABLE 87. DATAXU INC.: KEY STRATERGIES
TABLE 88. GOOGLE INC.: KEY EXECUTIVES
TABLE 89. GOOGLE INC.: COMPANY SNAPSHOT
TABLE 90. GOOGLE INC.: PRODUCT SEGMENTS
TABLE 91. GOOGLE INC.: SERVICE SEGMENTS
TABLE 92. GOOGLE INC.: PRODUCT PORTFOLIO
TABLE 93. GOOGLE INC.: KEY STRATERGIES
TABLE 94. ADOBE SYSTEMS INCORPORATED: KEY EXECUTIVES
TABLE 95. ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT
TABLE 96. ADOBE SYSTEMS INCORPORATED: PRODUCT SEGMENTS
TABLE 97. ADOBE SYSTEMS INCORPORATED: SERVICE SEGMENTS
TABLE 98. ADOBE SYSTEMS INCORPORATED: PRODUCT PORTFOLIO
TABLE 99. ADOBE SYSTEMS INCORPORATED: KEY STRATERGIES
TABLE 100. ADFORM: KEY EXECUTIVES
TABLE 101. ADFORM: COMPANY SNAPSHOT
TABLE 102. ADFORM: PRODUCT SEGMENTS
TABLE 103. ADFORM: SERVICE SEGMENTS
TABLE 104. ADFORM: PRODUCT PORTFOLIO
TABLE 105. ADFORM: KEY STRATERGIES
TABLE 106. RUBICON PROJECT INC.: KEY EXECUTIVES
TABLE 107. RUBICON PROJECT INC.: COMPANY SNAPSHOT
TABLE 108. RUBICON PROJECT INC.: PRODUCT SEGMENTS
TABLE 109. RUBICON PROJECT INC.: SERVICE SEGMENTS
TABLE 110. RUBICON PROJECT INC.: PRODUCT PORTFOLIO
TABLE 111. RUBICON PROJECT INC.: KEY STRATERGIES
TABLE 112. ROCKET FUEL INC.: KEY EXECUTIVES
TABLE 113. ROCKET FUEL INC.: COMPANY SNAPSHOT
TABLE 114. ROCKET FUEL INC.: PRODUCT SEGMENTS
TABLE 115. ROCKET FUEL INC.: SERVICE SEGMENTS
TABLE 116. ROCKET FUEL INC.: PRODUCT PORTFOLIO
TABLE 117. ROCKET FUEL INC.: KEY STRATERGIES
TABLE 118. MEDIAMATH: KEY EXECUTIVES
TABLE 119. MEDIAMATH: COMPANY SNAPSHOT
TABLE 120. MEDIAMATH: PRODUCT SEGMENTS
TABLE 121. MEDIAMATH: SERVICE SEGMENTS
TABLE 122. MEDIAMATH: PRODUCT PORTFOLIO
TABLE 123. MEDIAMATH: KEY STRATERGIES
TABLE 124. CONNEXITY: KEY EXECUTIVES
TABLE 125. CONNEXITY: COMPANY SNAPSHOT
TABLE 126. CONNEXITY: PRODUCT SEGMENTS
TABLE 127. CONNEXITY: SERVICE SEGMENTS
TABLE 128. CONNEXITY: PRODUCT PORTFOLIO
TABLE 129. CONNEXITY: KEY STRATERGIES

LIST OF FIGURES
FIGURE 01. PROGRAMMATIC DISPLAY MARKET, 2022-2032
FIGURE 02. SEGMENTATION OF PROGRAMMATIC DISPLAY MARKET,2022-2032
FIGURE 03. TOP IMPACTING FACTORS IN PROGRAMMATIC DISPLAY MARKET
FIGURE 04. TOP INVESTMENT POCKETS IN PROGRAMMATIC DISPLAY MARKET (2023-2032)
FIGURE 05. BARGAINING POWER OF SUPPLIERS
FIGURE 06. BARGAINING POWER OF BUYERS
FIGURE 07. THREAT OF SUBSTITUTION
FIGURE 08. THREAT OF SUBSTITUTION
FIGURE 09. COMPETITIVE RIVALRY
FIGURE 10. GLOBAL PROGRAMMATIC DISPLAY MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
FIGURE 11. PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022 AND 2032(%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR ONLINE DISPLAY, BY COUNTRY 2022 AND 2032(%)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR ONLINE VIDEO, BY COUNTRY 2022 AND 2032(%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR MOBILE VIDEO, BY COUNTRY 2022 AND 2032(%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR MOBILE DISPLAY, BY COUNTRY 2022 AND 2032(%)
FIGURE 16. PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022 AND 2032(%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR REAL TIME BIDDING (RTB), BY COUNTRY 2022 AND 2032(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR PRIVATE MARKETPLACES (PMP), BY COUNTRY 2022 AND 2032(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR AUTOMATED GUARANTEED (AG), BY COUNTRY 2022 AND 2032(%)
FIGURE 20. PROGRAMMATIC DISPLAY MARKET BY REGION, 2022 AND 2032(%)
FIGURE 21. U.S. PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 22. CANADA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 23. UK PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 24. GERMANY PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 25. FRANCE PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 26. ITALY PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 27. SPAIN PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 28. REST OF EUROPE PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 29. CHINA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 30. JAPAN PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 31. INDIA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 32. AUSTRALIA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 33. SOUTH KOREA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 34. REST OF ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 35. BRAZIL PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 36. ARGENTINA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 37. COLOMBIA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 38. REST OF LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 39. SAUDI ARABIA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 40. SOUTH AFRICA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 41. UAE PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 42. REST OF MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
FIGURE 43. TOP WINNING STRATEGIES, BY YEAR
FIGURE 44. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 45. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 46. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 47. COMPETITIVE DASHBOARD
FIGURE 48. COMPETITIVE HEATMAP: PROGRAMMATIC DISPLAY MARKET
FIGURE 49. TOP PLAYER POSITIONING, 2022